Community Supported Agriculture: The Capsule

Community Supported Agriculture (CSA) has been the primary source of income for Renzinnia Farms since its inception. Given our 30% growth in followers by this point, I aimed to reintroduce it to both our existing and new audience.

It became clear to me that reels would be the best way to showcase what was going on the farm, whether we were promoting something or not. After looking through the analytics for each reel up until that point, it was also clear that users would click off after 6 seconds. This reel was the first one created within that time frame. I prioritized shortening clips and arranging them chronologically, allowing our audience to follow along without the need for a voice-over or text throughout the video.

Since reels were the primary form of content I was creating across all platforms, I aimed to explain what CSA was and how we would be implementing it to our audience. This involved crafting a detailed caption accompanied by a simple yet attractive photo.