A Day At Renzinnia Farms: The Capsule

A Day at Renzinnia Farms was a series I started at the beginning of my time as marketing manager. My aim was to bring a fresh perspective of the farm to our audience, using reels as a tool to emphasize a new era for the farm. Given my main responsibility was to bring attention to the brand and re-introduce the farm as a venue and workshop, the reel successfully garnered new interactions from our established audience while also attracting a new audience through the appeal of the reel."

The Renzinnia Farm owners made it clear that they’re main priority was to get the word out that the farm was a working farm and was open for visitors and customers. By this point, having operated for two years and entering their third, it was crucial for the marketing focus to shift from the farm to the brand. The bee series was fun to introduce because it would eventually become the introduction to the honey-making and selling segment of their business model.

The captions were crafted to guide our audience through every stage of the farm's journey as a newly operational entity, while also extending an invitation to visit and shop at the farm during this process.