Lavender Picking at Renzinnia Farms: The Capsule
Lavender Season at Renzinnia Farms is best in the middle of June. I had a little over two weeks to film and photograph content, launch, and engage our audience through comments, stories, interactive captions, and more. This was my second reel as marketing manager and the first reel for lavender season. I was able to increase brand publicity by 57% and sales by 48%.*
My primary objective with this reel was to solidify brand identity, anticipating a positive impact on sales. This was also the first post to reenvision the brand with a social media manager. By filming from a personal approach, it offers future customers a genuine preview of their Renzinnia Farm experience.
This served as a Call To Action for the conclusion of Lavender season. The infographic was shared on both Meta platforms and reposted on stories with interactive prompts. The outcome was a substantial increase in account reach by 123%.*
The caption aimed to attract potential customers with its inclusive and friendly tone, mentioning the genre of activity lavender picking could be. The last sentence allows for an interactive aspect to the post that is informative and playful.
Compared to analytics before I took my role as MM.*